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Online advertising is unlike any other form of advertising, allowing businesses of any size to reach new customers and audiences in new and exciting ways. While most advertisers are familiar with search based ads such as the ones offered by Google and Yahoo, there are advertising alternatives offered both by Google and its competitors, some are just as powerful, targeted and cost effective as Google Adwords, and some offer valuable advantages.
Agent Interactive can help you maximize your profits while minimizing your advertising costs and getting you the best ROI driven results, no matter what platform you choose to advertise on.
| Facebook Ads |  |
As all of you must know by now, Facebook is the most popular website on the planet with over 500 million registered members socializing on its platform and spending an average of over 7 hours a month on the social network.
Facebook's biggest advantage over other ad networks is the ability to pinpoint your target audience with greater accuracy than ever seen before. You can choose to advertise to such segments as: California single women, ages 17-25, likes soccer, is a member of the Starbucks page – and this is just a partial example.
The immense popularity of Facebook makes it a worthy rival to Google and a place you must consider when planning your next campaign. The ability to target your audience to such precision means even the average small business can advertise to select groups without stretching the budget.
| Youtube advertising |  |
Youtube is owned by Google and is by far the largest video platform on the web. Youtube also offers some exciting and unique advertising opportunities backed by the Google tried and tested contextual ad network.
You can advertise on select videos, run sponsored videos, bid on specific keyword searches and much, much more. You can even monitor campaigns by either Google Adwords or the YouTube insight tool.
Other social and Non-Social advertising platforms
While Facebook and Youtube dominate their respective niches, they are certainly not the social platform on the internet. Millions of users worldwide still engage on forums, blogs, news websites, file sharing networks and many other sites with social aspects to them.
Agent can help you reach these users based on parameters such as their physical location, gender, age or interests using traditional solutions such as banner ads as well as more sophisticated text and
Google Adsense and display network ads
Google display ad network is the largest of its kind in the world, with numerous site owners displaying contextual Google ads. Like Facebook, Google is also aiming towards highly targeted ads based on your search history and preferences. Google display ads offer many advantages to you as advertiser such as remarketing – the ability to display an un-clicked ad to a potential user even when not in context. This feature along with many others increases the visibility of your ads and the main goal behind it: higher click through ratios (CTR).
Google, the ultimate platform for online advertising, is constantly working on improving its services, making them tailored to meet the user needs, interests and past search activity.
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