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Pay Per Click Campaign Management

To raise your ranking and drive qualified traffic to you, Agent Interactive employs the Internet's best pay-per-click (PPC Engines) campaign management: the Agent Interactive Pay-per-click Process - APP.

APP achieves top listings for you by combining pay-per-click campaign management with unique tracking and analysis capabilities.

Agent Interactive manages all aspects of the pay-per-click process, from creating listings for the right keywords and managing bids to tracking and analyzing conversion and ROI metrics. APP also provides you with real-time click reports on your Agent Interactive account.

Continually updated with the latest pay-per-click (PPC Engines) knowledge, tactics and tools, and search engine marketing expertise, Agent Interactive's APP will save you time, money and resources. It will also provide you with significantly better search engine placement and ROI than your present Internet advertising budget returns.

The Agent Interactive Pay-Per-Click Process (APP).
* APP steps 1 to 4 take place once. Steps 5 to 8 repeat regularly over time.



Step 1. Targeted Marketing Analysis

Agent Interactive's Targeted Marketing Analysis evaluates the many factors involved in search (PPC) engine marketing. First among these variables are your product, your business goals, your budget, your target audience and your competition.

Agent Interactive will evaluate all of these variables and produce an AIP plan detailing how to allocate your resources to achieve better search engine placement and maximum ROI.



Step 2. Marketing Niche Definition

Agent Interactive identifies keywords and phrases most used by your target audience, and reviews the efforts of your competition. Agent Interactive then works with you to determine the keywords and phrases to target to achieve better search engine (PPC) placement and to maximize your ROI. Agent Interactive also identifies search engines and directories you should be listed in.

Agent Interactive works with the following search engines and directories
[click for the full list]


Step 3. Usability

Based on the Targeted Marketing Analysis, Agent Interactive recommends "user friendly" website modifications that will direct users to act the way you want. These measures can significantly improve conversions - getting users to click on your links, provide registration information and complete payments for products or services. Good design and a pleasant user experience will keep them coming back for more, and will also result in better search engine placement!

At all times, Agent Interactive strives for minimum intervention in the look and feel of your website.



Step 4. Create/Manage Listings

Agent Interactive then opens accounts for you with pay-per-click (PPC) engines, including payment of required deposits. Listings are created for the keywords and phrases identified in step 2. Agent Interactive liaises with cost-per-click (CPC) engine editors to ensure your listings are approved, then makes and maintains bids.



Step 5. Tracking

When steps 2, 3 and 4 are done, Agent Interactive begins monitoring your rising usage statistics. An increase in targeted traffic will be seen in a few days.

Agent Interactive's tracking technology provides detailed usage statistics aggregation for real time and future conversion and ROI analysis. Through your customized account management, you can also track your progress along with Agent Interactive.



Step 6. Analysis

Based on usage statistics from step 5, Agent Interactive calculates conversion metrics. These metrics are used by Agent Interactive to identify where your website and listing performance can be improved even further. ROI analysis, including ROI by keyword and search engine is also evaluated.



Step 7. Refining

Steps 4, 5 and 6 are repeated regularly to ensure the delivery of the best possible targeted traffic and the most accurate results. As usage statistics and conversion metrics for your campaign are compiled and analyzed over time, Agent Interactive will further improve your ROI while driving progressively more and more qualified traffic to you.



Step 8. Support and Consultation

Agent Interactive provides ongoing support and consultation services for your pay-per-click campaigns.
We'll help you track ongoing campaigns and plan future search engine marketing goals.

Agent Interactive closely monitors pay-per-click (PPC Engines) and search engine marketing trends and developments. We are pleased to provide our customers with the most cutting-edge data and techniques to ensure their success.


For pricing information
click here
For further information or to discuss specific projects, contact Agent Interactive's search engine marketing team.



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