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TrafficAnalyzer is a combined, in depth search marketing tracking and web analytics solution for websites of all sizes, from small business to enterprise-class.
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A real time, hosted web analytics solution, TrafficAnalyzer compiles and analyzes visitor activity data to determine the sources of your most profitable website traffic. Collecting data directly from visitors' browsers, TrafficAnalyzer shows you the true effectiveness of your search marketing efforts.
Within hours of implementation see visitor details and navigation patterns, referring search engine and keyword searches, conversions, campaign activity, costs, sales and ROI metrics, all presented as easy-to-read reports accessible live through a secure online interface from anywhere anytime.
TrafficAnalzyer reports provide you with the key data you need to fully optimize your website. By viewing true visitor page interactions, marketing insights are made clear, new revenue sources are identified, search engine marketing becomes more targeted and campaign are tracked and improved on the fly.
The result is an immediate improvement in profitablility and return on investment (ROI).
Easy Implementation
Quick and easy to implement, TrafficAnalyzer provides snippets of javascript tracking code for insertion in your web pages, as well as tracking code for campaign banners and advertising urls.
TrafficAnalyzer code is completely transparent to visitors and adds no additional load. Once installed, it enables TrafficAnalyzer to compile visitor, search engine, conversion and campaign tracking data directly from visitors' browsers in real time.
Within minutes, view your site dynamics, visitor activity and behavior patterns, conversion and campaign tracking, search engine and keyword searches, and cost, sales and ROI metrics.
Comprehensive Reporting
TrafficAnalyzer tracking data is aggregated and presented as comprehensive reports which you can view and analyze. View detailed reporting on your:
- Visitors
- Search Engines and search terms
- Conversions
- Campaigns
- Pages
- Referrers
TrafficAnalyzer also calculates key sales, revenue and return on investment (ROI) metrics.
Visitors
TrafficAnalyzer provides the real time customer intelligence you need.
Comprehensive visitor demographics show you exactly who is visiting your site. Track visitors as individuals with unique visit tendencies and preferences. Identify new, returning and unique visitors. View visitor histories and system specifications.
TrafficAnalyzer also presents site dynamics to show you how your visitors found you and what they do at your website. View visitor referrerals by page, search engine, search term and campaign. See navigation patterns and converting tendencies. Determine the effectiveness of your search engine and online marketing efforts.
With this information in hand, easily optimize for your best targeted and most profitable traffic. TrafficAnalyzer's detailed, cross-referenced visitor tracking reports present the traffic details and site dynamics you need to know to optimize your site and improve your ROI.
Search Engines
TrafficAnalyzer precisely tracks the search engines and keywords that are driving traffic to you website. See which search engines and keywords are referring your most profitable and targeted traffic.
Measure the effectiveness of your search engine marketing and search engine optimization. Determine your top producing keywords and search engines. Zoom in to view relationships between search engines and traffic patterns. Track critical search revenue metrics.
Use this data to refine your online marketing campaigns. With the true effectiveness of your search engine optimization, CPC campaigns, paid inclusions and feeds made clear, you can optimize, review the results live, and optimize further.
In addition, TrafficAnalyzer's live tracking evaluates the effectiveness of your search engine marketing campaigns on the fly. Select the most precise and cost-effective keywords. Maximize your conversions. Avoid wasting resources on unsuccessful marketing efforts.
Conversions
TrafficAnalyzer delivers advanced conversion tracking for revenue and non-revenue generating conversions.
In a matter of minutes, define your conversion points, and monitor their performance. TrafficAnalyzer shows you conversion metrics and associated sales data. In addition, see complete converting visitor details, and view conversion-referring search engines, search terms, pages and domains.
With this data, identify your best sources of visitor conversions. Optimize and improve your site design and dynamics. Turn browsing visitors into converting visitors!
Campaigns
TrafficAnalyzer enables you to determine campaign effectiveness through detailed campaign tracking. TrafficAnalyzer tracks online marketing campaigns, including CPC search engines and CPA campaigns.
Closely review campaign performance, including pages, search engines and keywords that result in campaign clicks and conversions. Monitor specific campaign segments with banner tracking.
TrafficAnalyzer also calculates cost, sales and ROI metrics by banner and by overall campaign. See which campaigns convert better and produce better overall results.
For campaign adjustments on the fly, TrafficAnalyzer is the answer. See immediately if your campaign is on target or not. Instead of wasting resources, you can make the marketing adjustments you need in mid-campaign and monitor their implementation. Optimize, track and optimize again for maximum campaign ROI.
Pages
TrafficAnalyzer identifies the pages of your website that are attracting traffic and conversions.
See site entry pages, conversion pages, and site exit pages. View visitor paths to see how visitors navigate your website. Track site page views and campaign generated page views.
With this information, TrafficAnalyzer facilitates understanding of visitor activity and behavior. You can then determine how to optimize your site to attract and retain more visitors, and to encourage more browsing visitors to become converting visitors.
As you make adjustments, TrafficAnalyzer monitors your page data in real time, enabling you to determine the effectiveness of your site changes.
Referrers
TrafficAnalyzer shows you how visitors are finding their way to your website.
View referring search engines and keyword searches, as well as referring domains. In addition, view referring pages, and individual visitor details for visitors who arrived from those pages.
TrafficAnalyzer identifies the most active sources of traffic referral, and determines which of these sources are generating the best conversion ratio.
In this way, identify referral sources to target with your search marketing and search engine optimization efforts for maximum ROI.
To register for TrafficAnalzyer, click here
To sign-up for a free 14 day trial, click here
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