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Maximizing website performance through user behavioural and traffic analysis.
You've built your website, invested your time and resources, and now you have visitors. Fantastic!
But what do you really know about your visitors?
How did they find you? Where do they go when they leave your site? How long did they stay on your site, which pages were most interesting to them, and, more importantly, which pages turned them away?
Visitors to your site are not just statistics; they are thinking, feeling human beings. Your site can interest them and it can annoy them. They can become bored or confused in an instant. There is only one way to really understand visitor interactions with your site - an in-depth analysis of their movement and behavior.
How we can help you
Agent Interactive's expert web analysts live and breathe the Internet. Equally importantly, they appreciate and value visitors as people. Years of accumulated experience, combined with advanced technological tools, enable our experts to show you a full picture of user behavior on your site.
Why Web Analytics?
- Determine website weaknesses
- Identify website strengths
- Attract more users
- Track the effectiveness of marketing activities
- Increase sales
- Identify business opportunities
- Improve conversion ratios (ROI)
How do we do it?
Web Analytics - we use a proprietary analysis method that tracks dozens of variables related to user movement and viewing patterns.
Usability Testing - conducted on focus groups of 5-6 users from the website's target audience. The users carry out routine tasks on the site (completing a product purchase, filling in a contact form etc.). Their actions and comments are tracked and documented. This key data is the basis for ongoing analysis and website improvement.
Heuristic Evaluation - a comprehensive overview of the website to detect faults that affect site activity. Seemingly marginal issues like incorrect button placement, poor menu navigation or unclear calls to action can impact site profitability tremendously.
Usability Software - software that records user surfing and browsing patterns. This data is used to view and analyse user actions in real time.
Surveys - fixed and random surveys are used to obtain user feedback on websites.
Site Owners and Marketing Managers
The Internet is a dynamic business that is in constant flux and evolution. People change, technology develops and advances, and what interests and attracts users today may be boring and old-hat tomorrow.
Agent Interactive's site improvement services keep your finger on the pulse of your website and provide you with a full picture perspective at any time.
Only the full picture lets you draw definitive conclusions.
Only definitive conclusions let you implement change.
Only implementing changes results in better site performance.
Contact us for additional information and pricing.
Read More about Agent Interactive’s Search Engine Marketing Services
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